CRO Tools & Templates

Ready-to-use templates, calculators, and optimization tools to streamline your conversion optimization process.

Complete A/B Testing Toolkit

Everything you need to plan, execute, and analyze professional A/B tests for maximum conversion impact.

15 Tools

A/B Testing Toolkit 2025

Complete collection of templates, calculators, and guides for running professional A/B tests. Includes test planning templates, statistical calculators, and 100+ test ideas by industry.

Test Planning Statistical Calculators QA Checklists Analysis Templates 100+ Test Ideas
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Tool Categories

Organized tools and templates for every stage of your optimization process.

Planning & Strategy

Test planning templates, hypothesis frameworks, and prioritization matrices.

  • • Test Planning Template
  • • Hypothesis Framework
  • • ICE Prioritization Matrix
  • • Testing Roadmap Template
Get Planning Tools

Statistical Calculators

Working calculators for sample sizes, significance testing, and ROI impact.

  • • Sample Size Calculator
  • • Significance Calculator
  • • ROI Impact Calculator
  • • Test Duration Estimator
Get Calculators

Quality Assurance

Comprehensive checklists to ensure your tests run smoothly and accurately.

  • • Pre-Launch QA Checklist
  • • Test Monitoring Checklist
  • • Browser Testing Guide
  • • Analytics Validation
Get QA Tools

Analysis & Reporting

Templates for analyzing results and communicating findings effectively.

  • • Results Analysis Template
  • • Executive Report Template
  • • Learning Documentation
  • • ROI Calculation Guide
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Test Ideas Library

100+ proven test ideas organized by industry, page type, and seasonal calendar.

  • • Homepage Optimization (25 ideas)
  • • E-commerce Tests (45 ideas)
  • • Landing Page Tests (30 ideas)
  • • Seasonal Testing Calendar
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ROI Calculator

Interactive tool to calculate the potential ROI of your conversion optimization efforts.

  • • Revenue impact modeling
  • • Cost-benefit analysis
  • • Scenario planning
  • • Investment justification
Use ROI Calculator

Most Popular Tools

The tools and templates our clients use most frequently for conversion optimization.

Sample Size Calculator

Most Popular

Calculate the exact number of visitors needed for statistically significant A/B test results. Includes quick reference tables for common scenarios.

Quick Reference (95% confidence, 80% power)
1% baseline, 20% lift: 9,500 visitors
2% baseline, 20% lift: 4,750 visitors
5% baseline, 20% lift: 1,900 visitors
Get Calculator

Test Planning Template

Essential

Comprehensive template covering hypothesis formation, success metrics, technical requirements, and implementation details for organized test execution.

Template Includes
• Hypothesis framework (If-Then-Because)
• Success metrics definition
• Technical implementation details
• QA checklist integration
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Get All the Tools You Need

Download the complete A/B Testing Toolkit with 15 tools, templates, and calculators to streamline your optimization process.

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